you’ll land on your personalized Overview. Top territories: Where your followers are from, ranked by country. Get expert social media advice delivered straight to your inbox. Note: TikTok showcases data across all accounts as UTC timing, so keep that in mind when you’re reviewing. Followers: The total tally of TikTok users that follow your account. From your profile page, click the three dots in the upper right corner. Much like Instagram Creator profiles, TikTok Pro accounts allow creators to measure audience and performance insights. Wondering where to find TikTok analytics? Is this audience demographic matching up to your goals? Have a look at this section often to see if it sparks any ideas for content. Need help organizing your data? Add Your Link in Bio & Drive Traffic from Instagram. From the Content tab you can measure the performance of your content. Insights available to TikTok pro accounts can inform everything from when you post to what you post. Your TikTok videos can sometimes see a spike in views days, weeks, or even months after it’s posted, so don’t rule out every post as an immediate low-performer! We have a whole blog post dedicated to doing just that! These are the two primary formulas marketers use: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. Easily search TikTok users and order them by your needed criteria. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform. This might be the most valuable TikTok metric when it comes to seeing trending content that your followers are interacting with. If you’re looking to grow your audience, consider creating content with more universal appeal. These metrics help you understand what videos your followers are engaging with most, popular content, what your followers are listening to, and more. And that’s why understanding TikTok analytics is so important. Not only will this be a great source of inspiration, but it will also be a place for you to discover popular themes, Sounds, or hashtags to use in your upcoming content. Trusted by employees at 800+ of the Fortune 1000. Before you do anything else on TikTok, switch you account to a Pro Account. TIP: This is a great place to see if you have any “slow burner” content. Below is the definition for each of these metrics. Pro accounts offer them, while regular accounts don’t. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Let’s break this down by section and get into how you can best utilize these insights for your brand. © 2020 Hootsuite Inc. All Rights Reserved. TIP: TikTok Analytics only displays your data for 7 days before expiring. An overview of the search results will appear in the Top tab. Unlike Traffic Sources, which measures where the top locations for your views are, this metric is focused on where your followers are located by country. Get a snapshot of your TikTok profile analytics from the Overview tab. TikTok followers analytics. Your email address will not be published. Copyright © 2020 TikTok Analytics. If you’re happy with your niche, keep playing to your crowd. Toggle between the 7-day or 28-day view to chart your account’s short and long-term growth patterns. Join Later’s 10-day Challenge! TikTok Metrics . Choose your business industry (this category won’t be displayed publicly). From the TikTok analytics dashboard, Pro account holders can learn about their followers, monitor views and engagement, and more. Total play time: A cumulative total of the time people have spent watching your video. A maximum of five countries are listed here. ♬ I’m booked – How the Grinch Stole Christmas, Ready to start advertising on TikTok? You can also use the average time watched (and compare it to the total video time) to do an average completion rate for your video — further seeing if your videos are maximized for loop ability and repeat viewers. Ready to start advertising on TikTok? The same thing can be said for not posting at certain times, too. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Analyze daily progress of any public TikTok user of their followers, following, videos and likes count. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. TikTok analytics are the key to stepping up your TikTok strategy. Keep these places in mind incase it makes sense to localize content and promotions. This section is essentially TikTok curating popular content based on your own audience. Enter in a TikTok user name Trending videos: Shows you your top nine videos with the fastest growth in viewership over the past seven days. Get high quality TikTok related services. This is where TikTok shows you top-level data on video views, followers, and profile views for the last 7 days. This is what allows you to gain access to your analytics. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. For example, you can see from our image that 86% of the total audience was from the For You page. You may be surprised to see who’s here — and what you can learn from them. Easily schedule photos, videos & carousel posts with a few clicks. Keep in mind that most engagement rate formulas include comments in addition to likes, so you shouldn’t compare these results with those calculations. View stats, find the trends to follow, and get insight on engagement. Like all metrics across TikTok, these are based on the 7-day reporting period. She used to be indecisive, but now she's not sure. If you plan to download data you can only do this from the desktop dashboard. Tap “Switch to Pro Account” and follow the steps from there. Once you open the analytics tab on mobile or desktop (this works on both!) These are the total video views you’ve gained in the last 7 days. Check it out here.
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