God, how I wish they’d bring them back!! If you love vintage and love living the vintage lifestyle, you’re in the right place. As long as we humans groom ourselves, there will be shampoos and conditioners promising to keep our fur luxurious and lovely. The brands in the aisle may have changed but the promises haven’t. The shampoo was not well-known for getting hair clean or maintaining follicle health. I am a vintage fanatic, collector and seller with a distinctly New England point of view. Rest assured, no one thought the fragrance would be anyone thought that anyone would want to smell like beer, but luckily it didn’t actually smell like the Gillette Stadium parking lot after a Patriot’s game. Print and television ads showed models who were supposed to be as natural and wholesome as the girl next door, but in reality, they were some of up-and-coming models and actresses who would eventually define the decade. This might be the record holder for the longest name of any seventies shampoo. I remember Ma lining up me and at least 3 to 4 of my five sisters at the ktchen sink to wash our hair with halo the night before any major holiday. Bristol-Myers introduced a beer-based shampoo, Body on Tap, in 1978. And remember our motto: Friends don’t let friends buy fake vintage. Between the fabulous fragrance and way cool packaging, it was absolutely impossible to not use it at least once. Sign up for our Fashion & Beauty newsletter. Remember how girls in the seventies would spray their hair with lemon juice before going out into the sun as a way to ‘naturally’ lighten their hair? After all, when it comes to beauty, the next great thing is always appearing on the horizon. Check. Faberge Organics with its honey and wheat germ oil was aimed at natural women and men and it was early to the idea of going viral, suggesting you might want to tell 2 friends about how it worked. Of course, the side effect of lightening one’s hair to a sunny blonde was a big selling point of the shampoo. Frizzies paranoia? Who didn’t want to be her, that fresh scrubbed, soft pastel paragon of hair perfection. ), and Protein 21. by Karenna Meredith And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.” “Charlie’s Angels” star Farrah Fawcett was the ultimate sex symbol of the 1970s and was known for her long, bouncy curls. But even Budweiser was confused by the mash-up of alcohol and hair care. VW bug. Sports Memorabilia – Vintage Picks of the Week, Mourning Jewelry – Vintage Picks of the Week, Hello-Ween Treats – Vintage Picks of the Week. And some are still available at a store hear you: Prell, Breck and Wella Balsam among them. , 13 Beauty Brands Your Great-Grandmother Loved and You Should, Too, What to Know About Cryofacials, the Skin-Care Treatment Celebs Swear By to Chill Out, The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better, The Most Badass Style Moments From Charlie's Angels That Make Us Miss the 2000s, It Took 140 Wigs and Over 1,000 Pairs of False Eyelashes to Create the Characters in The Witches, Young Jenna From 13 Going on 30 Re-Created This Iconic Style Moment For Halloween, Kaia Gerber and Jacob Elordi Were a Very Stylish Elvis and Priscilla Presley For Halloween. Although it really did nothing to explain how the shampoo was natural, print ads for Earth Born always featured a pH test strip that had been dipped in the shampoo to let consumers know that the product was non-alkaline and had a low pH. The champion figure skater and Olympian created a short hair sensation with the wedge haircut she sported at the 1976 Olympics and Clairol wanted to use her celebrity to help push its product to other short-haired consumers. Workshirt. Taking another look at these shampoos, that were popular in the seventies but have since gone out of business, is not only nostalgic but also shows us what things were important to people in the 1970s. They capped that off with a literal lemon cap. Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? They marketed a whole line of Farrah Fawcett hair care products. Another home remedy for lightening hair and giving you a healthy scalp is lemon juice. Believe it or not, even shampoo brands can be representational of the era in which they were made and marketed. Check. Gillette came out with a line of hair care products called Earth Born that was targeted toward those seeking natural products. Karen left the world of academic, quitting her job as a college professor to write full-time. My favorite things are the stuff of everyday life, things that were used and loved and have a history. What Bristol Meyers was trying to capitalize on was the beauty hack of a beer rinse to add shine and body to your hair courtesy of the protein and sugar in beer. And of course she checked our scalps for interlopers (we were unaware of just why she was doing this but in a big family ANY personal attention from Mom was a gift) before the shampoo torture session. Gee, Your Hair Smells Terrific, created and sold by the Andrew Jergens Company, was a must-have personal hygiene product for those on the dating scene. Farrah Fawcett Shampoo. The brands in the aisle may have changed but the promises haven’t. Double check. When Clairol introduced Herbal Essence shampoo, it was clearly reaching out to the woman who loved Gunne Sax dresses and wanted to be a natural woodland goddess. All sorts of brands all promising to do the same thing, make your mane lustrous, fragrant, well behaved and generally gorgeous. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. the best smelling shampoo ever!!! (Photo by ABC Photo Archives/ABC via Getty Images). Pictures That Show Just How Crazy 1970s Disco Really Wa... Vintage Ads From The Past That We Don't See Today. 15 hours ago. Gee, Your Hair Smells Terrific. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. Required fields are marked *. Remember These Shampoo Brands of the 1970s? Public School Air Raid Drills – Do You Remember? Charlie’s Angels hair was an aspirational goal in the 1970s, and the Wella Balsam people leapt on that and marketed their split end fixing shampoo and conditioner as what we needed along with hot rollers and a curling iron to make that happen. The company even hired a fresh-faced Kim Basinger to tell consumers that Body on Tap was “Brewed with 1/3 real beer…but don’t drink it!”. In 20 years, people will write a blog posts about the shampoos we use now and probably poke some fun at the promises made in advertisements or the fads that we followed. Protein 21 shampoo was on that split end problem. The print and television ads repeatedly showed how men were attracted to women with overly perfumed hair, and the message sent to female users was that they would have a bevy of strangers flock to them at the bar, hoping for an opportunity to sniff their hair. We would clutch a rolled up towel to protect our eyes from the percieved searing of our eyeballs. Short & Sassy. I used most of the shampoos listed. Halo that “glorified” hair was around from the late 1930s to the 1970s. Dr. Scholl’s Sandals. i want some flex from the 70s. And if men are going to grow their hair to groovier lengths, they were going to need something to keep it manageable…another marketing opportunity Wella did not miss. Split ends were something of an obsession in the 1970s. Clairol had just what those of us who were sprinting to our stylist to get wedge cuts needed, Short & Sassy shampoo and conditioner. Well, get ready for your daily dose of nostalgia, because these iconic beauty brands were likely favorites of your great-great-grandmother (some are over 200 years old)! Who remembers these vintage shampoo brands, mostly from the 1970s? And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.”. They refused to become involved in the marketing of the beer shampoo. The most memorable Prell ad had a pearl floating slowly down the bottle to prove how thick and rich it was. Vintage Valentine gifts to make the heart pop! One of the biggest obstacles to marketing this product was getting the word out that the shampoo was not meant to be drank in the shower. Jaclyn Smith and Farrah Fawcett, two future “Charlie’s Angels”, were Breck Girls, as was Brooke Shields and Erin Grey, who went on to play Wilma Deering in the television series, “Buck Rogers in the 25th Century.”. 14 hours ago, by Maggie Ryan Head & Shoulders is the most sold shampoo brand in the world. Check. Although some vintage shampoo brands have been consigned to memory alone, the Vermont Country Store, reviver of some of previously extinct products people love, sells new versions of Body on Tap, Gee Your Hair Smells Terrific and Lemon Up. The company supports returning American veterans through a paid internship and job training program. Revlon’s Flex is still around, but not with the formulation so beloved from the 1970s. No wonder she went to bed exhausted! Breck Shampoo and the Breck Girl. Denim. Breck Shampoo was concocted in Springfield, MA in the mid 1930s and it probably would be a small but interesting footnote in beauty history, but those unforgettable ads made it a legend. The Toni division of Gillette introduced Lemon Up shampoo and conditioner which promised the juice of one whole lemon in each bottle. Hardwick Clothing, founded in 1880, is the oldest, privately held apparel manufacturer in America. They preferred to discreetly (seriously…they shipped it in unmarked trucks) supply their modified beer (chemically changed by the introduction of formaldehyde so it couldn’t be taxed as alcohol) to the Bristol-Myers factory for the production of Body on Tap. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase. This shampoo product from Procter & Gamble sells around… I’m not sure any of us knew why pH balance was important, but with the scientific testing with the test strip, we knew it had to be good. Instead, the product was made using a powerful floral fragrance that lingered in the hair long after the shower. And it was tested in the hair care laboratories of Johnson Wax, so you know it had to work. Faberge didn’t just stop at shampoo. "Lemon up" Shampoo was produced in response to this trend. It’s current incarnations aren’t even tempting to those of us who loved the original wholeheartedly. Farrah Fawcett’s famous hair made her a natural for promoting her own brand of shampoo in the 1970s, Farrah Fawcett Shampoo. Who remembers these vintage shampoo brands, mostly from the 1970s? Breck. And of course not every vintage shampoo is represented here. Although the actress bestowed the virtues of the proteins, herbs, vitamins and minerals in the shampoo, the formula was not scientifically-based and the effectiveness of the shampoo was often the subject of debate. Check. Body on Tap Beer Enriched Shampoo, another 1970s brand, claimed to be made with 1/3 actual beer. The premise of the campaign was that healthy, natural hair is beautiful hair. From it’s launch in the late 1940s until it’s heyday in the 1970s, it managed to get your hair clean without a fragrance that was too he or too she meaning only one bottle was needed in the shower. 15 hours ago, by Brea Cubit She spends her days with her firefighter husband and four daughters on a hobby farm with an assortment of animals, including a goat named Atticus, a turkey named Gravy, and a chicken named Chickaletta.
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